Concepto Watch Factory SA
Rue du Collège 85
2301 La Chaux-de-Fonds
+41 32 911 19 19
info@conceptowatch.ch

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News.

04 Jun 2025

Our collaborations under the JSH microscope

Thank you to JSH magazine for highlighting our collaborations with Bvlgari and Bugatti in this JSH.SWISS 2025#01 issue.

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21 May 2025

Like clockwork

For its latest hypercar model, named Tourbillon, Bugatti directly tapped Swiss horological expertise for its unique instrument cluster of mechanically-driven dials and gauges, lodged within the contours of the steering wheel, whose workings and gears are exposed in much the style of a skeletonized watch.

Discover the Wired magazine’s article Bugatti & CWF and have a look at the incredible Bugatti cluster, developped and produced in collaboration with Concepto Watch Factory.

 

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13 May 2025

Introducing the Ultra Tourbillon by Bvlgari

Bvlgari’s famous Octo Finissimo watch saga unveiled its latest creation at Watches&Wonders 2025 in Geneva.

The thinnest Tourbillon watch in the world at 1.85mm “thickness” and a 10th record for the Italian brand.

Read the article here (in English)

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27 Mar 2025

Behind the scenes of Bvlgari's Octo Finissimo Ultra COSC assortment

Go behind the scenes of the incredible Ultra, the world’s thinnest COSC-certified timepiece from Bvlgari’s Octo Finissimo collection.

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28 Nov 2024

Special gear folder

Revolution Magazine took a close look at the specifics of gears in watchmaking, and approached Valérien Jaquet, CEO of Concepto Watch Factory SA, for some expert advice.

Let’s discover these interesting testimonials and this comprehensive article (in English).

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14 Nov 2024

Automobile X Watchmaking

In its latest issue for November 2024, the German magazine “Armband Uhren” publishes a feature that brings together the two worlds of automobiles and watchmaking, with a few pages devoted to the creations born of these associations. These include our collaboration with Bugatti on the cluster for the latest Bugatti model, the exceptional Tourbillon.

Armband Uhren_special edition_November 2024 (Article in German)

 

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27 Sep 2024

Our collaboration with Louis Moinet by Chronos Japan

Chronos Japan magazine highlights our collaboration with the elegant brand Louis Moinet, in an article written in Japanese.

Article in Japanese

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29 Aug 2024

When watchmaking merges with the automotive industry

A watchmaking mechanism of rare elegance for Bugatti’s latest model? This is the challenge taken up by the Alsatian firm and Concepto Watch Factory, who are now offering a horological feat at the very heart of the Bugatti Tourbillon and on the wrist.

(Article in German).

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26 Aug 2024

Revolution Watch describes the world's thinnest watch

In this article posted by Revolution Watch, we take you behind the scenes of the world’s thinnest new mechanical watch, an extraordinary challenge launched by BVLGARI.

 

 

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09 Jul 2024

Bugatti Tourbillon, the most horological of racing cars

It’s not just its name that the new Bugatti Tourbillon borrows from the world of watchmaking: its interior is signed by a (discreet) great name in haute horlogerie.

And it’s not us who say it… it’s Le Figaro who writes it.

(Article in French)

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08 Jul 2024

Swiss know-how makes the car hum 

Bilan magazine’s online platform features an article by journalist David Chokron, highlighting the extensive work carried out by Concepto to develop and produce the dashboard for this most exclusive of hypercars.

(Article in French)

(PDF in French) 

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05 Jul 2024

Horological paroxysm

In the May 2024 issue of “The Watches magazine”, special Haute Horlogerie edition, discover the technical specifications of the BVL180 extra-flat movement, developed by our manufacture in collaboration with BVLGARI.

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05 Jul 2024

Our partnership with Bugatti named in Montres de luxe

The watchmaking website Montres de luxe looks back at the exclusive partnership between our manufacture and Bugatti. (Article in French)

 

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03 Jul 2024

Concepto Watch Factory, exclusive partner of Bugatti

Thanks to the Passion Horlogère website for this beautiful article summarizing the technical challenges overcome by our teams in developing and producing the cluster for the new Bugatti Tourbillon.

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02 Jul 2024

The new Bugatti Tourbillon: a hymn to fine watchmaking

Very nice article by Monochrome Watches to present the new Bugatti Tourbillon, which honors haute horlogerie through a mechatronic dashboard developed and produced by our manufacture.

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01 Jul 2024

So much Switzerland in the new Bugatti

The Zürich newspaper Sonntagsblick cited us as a manufacturer, as yet unknown in the automotive world, creating “the most breathtaking aspect of the car”, namely its dashboard. (Article in German)

(Article in German)

 

 

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28 Jun 2024

Bugatti with a Swiss heart

The Swiss newspaper Handelszeitung praised our collaboration in the development and production of the cluster for the new Bugatti Tourbillon.

(Article in German)

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25 Jun 2024

Article by SJX magazine

Thanks to SJX magazine which highlights our work for the new Bugatti Tourbillon cluster.

 

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25 Jun 2024

Highlight by Revolution Watch

Concepto Watch Factory cited by Revolution Watch magazine for its collaboration in developing the mechatronic cluster for the new Bugatti Tourbillon.

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09 Apr 2024

1.70 mm thick - BVLGARI holds new world record

We are proud to have played a part in the development and creation of the new world record set by BVLGARI, which yesterday presented the ULTRA COSC timepiece from the OCTO FINISSIMO collection at Watches and Wonders 2024.

With its 1.70 mm-thick chronometer, whose movement is no more than 1.50 mm high (!), BVLGARI demonstrates that its timepiece is one of the most reliable chronometers, meeting the criteria required by the COSC.

Discover this work born of an extraordinary adventure.

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09 Apr 2024

Interview with Valérien Jaquet on the need for intellectual property

Discover the interview of our CEO Valérien Jaquet, to the intellectual property consultancy Gsmart-IP SA.

He talks about the need to protect his creations, and shares his thoughts and vision of the future in this field.

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22 Jan 2024

Concepto, the integrated Watch Factory

(Re)discover the history of Concepto Watch Factory in this beautiful article written by journalist Pierre Maillard for Europa Star Magazine, which highlights the expertise acquired by two generations of enthusiasts.

(Article in French)

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13 Nov 2023

Jacob&Co and Producer Michael visiting CWF

We were honored and delighted to welcome Jacob Arabov and Producer Michael to our Factory to showcase our expertise through the Jacob&Co collection.

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06 Jul 2023

Event Coblor & FCD

A magnificent event organised in partnership with our client Coblor and the Ferrari Club Germany (FCD), to present the birth of the Asphalt watch, whose dial is made entirely from pieces of asphalt from the famous Nürburgring.

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20 Jun 2023

The Making of Astronomia Revolution

Listen to the people involved in the take-off and ascent into orbit of Astronomia Revolution. Nicolas Debaud, head of product development at Jacob & Co. and Valérien Jaquet, CEO at Concepto Watch Factory.

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20 Jun 2023

"Métiers d’Art" by Concepto

A new breath of “Métiers d’Art” and rare skills, such as marquetry, is about to nestle in a superb architectural setting resulting from a new wave of extensions.

Read JSH’s article highlighting our “Métiers d’Art” department and its amazing rise within our workshops. (Article in French)

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20 Jun 2023

A creator of watch movements at the service of brands

An independent manufacturer of watch movements, Concepto Watch Factory SA has been helping brands stand out from the crowd, with bold, innovative concepts, giving rise to a wide range of reliable, exclusive and customizable products for almost 20 years.

(Article in French by PME Magazine – page 8)

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Archives.

When two personalities from the world of "haute horlogerie" confide in each other

François-Paul Journe, a master watchmaker with a diploma from the "Ecole d'Horlogerie in Paris", and Valérien Jaquet, CEO of Concepto Watch Factory SA, discuss the singularity of their approach to watchmaking. Although they may appear to be opposites, they are nevertheless united on the essential point: a certain idea of perfection.

We invite you to read the full article by Cristina d'Agostino in Luxe Magazine.

Article in French 
Article in German 

Bulgari, the 2022 “Audacity” award!

In the June 2022 issue of the Swiss watch journal JSH, the Concepto review (pages 34-35) reveals the behind-the-scenes story of a record-breaking thin wristwatch that has just been honoured on the GPHG stage: Bulgari, the 2022 “Audacity” award!

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Discover the aesthetic codes

In a rare interview with Concepto’s founder and CEO @valerien.jaquet, @wei_koh_revolution discovers the aesthetic codes of Jacob & Co’s sportiest collection to date, the Epic X.

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