Concepto Watch Factory - 20 ans

Concepto Watch Factory SA
Rue du Collège 85
2301 La Chaux-de-Fonds
+41 32 911 19 19
info@conceptowatch.ch

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24 April 2026

A movement designed by Concepto for Corum

24 April 2026

Now led by Haso Mehmedovic and backed by a group of Swiss investors, Corum is revamping its collection to focus on certain iconic models, including the Admiral line, which now features a movement developed in partnership with our Manufacture.

Concepto is proud to contribute to the revival of the La Chaux-de-Fonds-based brand, equipping the new models in the Admiral collection—a true watchmaking icon inspired by the nautical world for over six decades.

A reimagined model, yet instantly recognizable by its iconic dodecagonal case and pennant-style hour markers evoking maritime motifs.

A self-winding movement that underscores the brand’s commitment to independence.

Read the article written by Monochrome Watches on the occasion of the Watches&Wonders 2026 fair.

Mouvement_Corum_iso_ Admiral-Back-HD A39.231.AG0_.0G-BigMood-2 A39.231.AG0_.0G-BigMood-1-1

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